London Drugs “What’s the Green Deal?” 

London Drugs’ “What’s the Green Deal?”: Making Sustainability a Top Priority 

Sustainability has become a big phenomenon and London Drugs has taken a big step to be part of it and what it stands for. London Drugs has launched the “What’s the Green Deal?” campaign that focuses on everything sustainability. From waste reduction and recycling to sustainable product choices, this initiative is designed to make it easier for customers to reduce their impact on the planet, one small step at a time. “What’s the Green Deal?” is a broad campaign that was created on focusing on three main points, responsible recycling, eco-friendly products and education and awareness. We at London Drugs know recycling can be a bit challenging and overwhelming and we have made it easier for you and your family, you have batteries laying around? Bring them in, you have old electronics laying around? Bring them in and also old packaging pilling up? Bring them all in. Since the launch of our campaign, we have helped divert millions of wastes from landfills and you can become part of the change by joining in all the fun!!! 

Beyond recycling, we’re also making it easier for customers to shop sustainably. When you see the “What’s the Green Deal?” label on products, you can be confident that they meet our high environmental standards, whether that means they’re made from recycled materials, biodegradable, or energy efficient. 

There are so many ways you can get involved too, bring in all your recyclables, ask any employee for help if you need it or even if you want to learn more about the campaign they can help you, choose eco-friendly products to help make a change and lastly spread the word , tell all your friends and family . 

We believe that sustainability requires businesses and individuals to work together, so let’s work together and make the world a better and happier place!!!!!!! 

London Drugs “What’s the Green Deal?” 

London Drugs Protecting The Environment With Their “What’s the Green Deal?” Campaign. 

London Drugs is reinforcing its leadership in corporate social responsibility with its ongoing “What’s the Green Deal?” Campaign an innovative sustainability initiative aimed at reducing waste, promoting responsible recycling, and educating customers on environmentally friendly choices. 

London Drugs has helped significantly reduce environmental damage since the launch of their, “What’s the Green Deal?” campaign, through recycling programs, sustainable product offerings and partnerships with other environmentally friendly groups. They address sustainability through a four-pillar approach, Energy and operations, waste reduction, upstream purchasing and communication and education. The campaign is designed to provide information to help customers make greener choices, including tips on shopping sustainably. 

London Drugs has also implemented other initiatives such as the “Bring back the pack”, where customers can return packaging to be recycled. There are recycling programs for many materials which include mixed plastics, soft plastics, cardboard and medication containers. Since the start of, the program has diverted millions of pounds of waste from landfills, reinforcing the company’s commitment to a better world. London Drugs is also collaborating with other environmental organizations such as The Recycling Council of British Columbia to expand awareness of sustainable disposal solutions. 

London drugs is a Canadian retail pharmacy chain based in Richmond, British Columbia, it was founded by Sam Bass in 1945 as a small drugstore at 800 Main Street in Vancouver British Columbia. London drugs have 79 stores, 52 are in British Columbia, 36 are in the lower Mainland. They also have 21 stores in Alberta, 5 in Saskatchewan and 1 in Manitoba. London Drugs has three main pillars, people, planet and progress and they work with these to educate communities and serve communities. 

Tadiwa Mupariwa 

Communications Advisor 

(250) 657 8974 

Tadiwamupariwa@yahoo.com 

London Drugs “What’s the Green Deal?” 

London Drugs, “What’s the Green Deal?” is an ongoing sustainability initiative that focuses on waste reduction, responsible recycling and eco-friendly product choices. Sustainability and responsible waste management have become key concerns for most consumers and has been a key factor for most consumers on their buying choices. London Drugs has offered customers with the opportunity to recycle electronics, batteries, soft plastics by placing large bins around the stores where customers can drop off their waste. London drugs also offer a selection of eco-friendly products which make it easier for customers to make their choice. 

This communication plan will outline the strategies and tactics to: 

1. Increase customer awareness 

2. Encourage participation amongst customers 

3. Promote eco-friendly product choices 

4. Enhance London Drugs reputation. 

The goal of this communication plan is to promote London Drugs “What’s the Green Deal?” initiative and promote greater participation among the customers. One of the primary objectives includes increasing brand awareness by educating customers on the types of recyclable materials accepted the deposit bins around the stores and also be consistent with messaging across digital, media and instore channels. The store can also encourage participation by implementing reward programs for every recyclable item deposited and these can be done through social media challenges and online engagement campaigns. The store can also improve customer understanding through blog content and information videos.  

The store can also encourage the sales of eco-friendly and sustainable products by putting all these products on sale and include jackpot entries and they can be able to win other in-store prizes and include buy one, get one free promotion. They can also partner with at least three other sustainability-focused brands to highlight their products in the campaign. They can also host community events which include recycling workshops and educational panels to spread their sustainability message. 

The “What’s the Green Deal?”, initiative targets consumers and stakeholders who are environmentally conscious, engaged in sustainability practices or people who are just interested in waste management. The core audience which is the customers who include eco-conscious shoppers who are aged 25-50 who prioritize sustainable shopping habits and seek eco-friendly products, they are likely to purchase recycled or ethically sourced goods and prefer companies that have strong sustainable values. And these shoppers are mostly homeowners and have families who do have an excessive number of gadgets that they would want to recycle and are interested in practical solutions for reducing waste in their households. Also, since most of these are families, they are customers who frequently upgrade or dispose of their electronics. 

Another audience could be sustainability influencers and bloggers who create content based on eco-friendly living and zero-waste lifestyles and this can also be used to share the campaign through their Instagram, TikTok’s and blogs. Another target audience can include environmental non-profit organization and community groups who are focused on waste reduction, recycling and clean-up events an example includes Recycle BC. 

Social media platforms such as Instagram, Facebook and Twitter can be essential tools for reaching and engaging London Drugs’ target audience. The campaign will feature informational posts on sustainable living, share customer testimonials, and highlight how participating in the “What’s the Green Deal?” program directly impacts the environment. London Drugs will also partner with eco-conscious influencers to create content that resonates with the sustainability-focused demographic. London Drugs can incorporate email marketing to keep customers engaged and informed on the campaign. The emails can also include sustainability tips that will help educate the customers. 

Issuing a press release to local media outlets will help generate media coverage and build credibility around London Drugs’ sustainability efforts. The press release will be distributed to local newspapers, sustainability-focused blogs, and journalists covering green initiatives. London Drugs should publish detailed CSR reports that highlight their sustainability achievements and the direct impact of customer participation in the “What’s the Green Deal?” program. These reports will provide transparency into the company’s sustainability practices, showcasing the outcomes of recycling efforts, the reduction in plastic waste, and any contributions to environmental charities or causes. 

One of the primary ways to evaluate the success of the sustainability initiative is by monitoring sales data for eco-friendly products promoted as part of the campaign. They can calculate the total revenue generated from the promotions they had like the special discounts. This direct sales data will offer insight into how well the campaign resonates with consumers, how much they’re willing to spend on sustainable options. Social media can also be a vital tool for evaluating the engagement and awareness of the sustainability campaign. The engagement generated by influencer collaborations will be tracked to see if it leads to increased traffic, greater awareness, or higher sales of eco-friendly products. 

T00713578 

Press Release 

FOR IMMEDIATE RELEASE 
Tadiwa Mupariwa 
tadiwamupariwa09@gmail.com 

The Omega Relaunch: A New Era for TRU’s Student Newspaper 

KAMLOOPS, BC – April 10, 2024 – The Omega, the official student newspaper of Thompson Rivers University (TRU), is thrilled to announce its much-anticipated relaunch, marking a bold new chapter in its history. The event will take place on April 10, 2024, at 5:00 PM in the TRU Grand Hall, bringing together students, faculty, and community members to celebrate the evolution of this vital campus publication. 

The event will feature speeches from Sean Brady, The Omega’s Manager, and Robert McAlaster, Editor-in-Chief, who will reflect on the newspaper’s legacy, its critical role in campus journalism, and their vision for the future. Additionally, attendees can enjoy live music, interactive media booths, and refreshments, creating an engaging atmosphere to connect with The Omega team and fellow attendees. 

“The Omega has always been a platform for students to share their voices, uncover important stories, and engage with the TRU community,” said McAlaster. “This relaunch represents our commitment to keeping student journalism alive and thriving.” 

With a fresh design, expanded digital presence, and increased community engagement, The Omega’s relaunch is set to redefine student-led reporting at TRU. The newspaper will continue to provide in-depth coverage of campus events, student issues, and local news, ensuring that TRU remains informed and engaged. 

“This is more than just a relaunch it’s a reinvigoration of student media at TRU,” added Brady. “We invite everyone to be part of this exciting journey and support student journalism.” 

TRU students, faculty, and community members are encouraged to attend and support the new era of The Omega. For more information, visit theomega.news or contact [tadiwamupariwa09@gmail.com].  

Distribution Plan 

To maximize outreach and engagement, The Omega’s press release will be strategically distributed across multiple channels, ensuring that both students and the wider community are informed about the relaunch event. 

1. Local Media Outlets: 

• Kamloops This Week 

• CFBX 92.5 FM (TRU Radio) 

• The Kamloops Daily News 

• CBC Kamloops 

• CFJC Today Kamloops 

• Radio NL Kamloops 

2. TRU Platforms: 

• TRU Official Website  

• TRU Campus Newsletter 

• TRU Student Union (TRUSU) Announcements 

• Campus Digital Screens & Bulletin Boards 

• Faculty Email Lists 

3. Social Media & Online Engagement: 

• The Omega’s social media platforms (Instagram, Twitter, Facebook) 

• TRU’s official social media accounts 

• TRUSU’s social media and email lists 

• Student clubs and societies’ social media pages 

• TRU Alumni Network 

4. Influential Individuals & Organizations: 

• TRU President and Administration 

• TRUSU Executives 

• Journalism and Communications Faculty 

• Student Club Presidents 

• Local Business Owners (potential sponsors) 

By leveraging these distribution channels, The Omega aims to generate widespread awareness and encourage high attendance at the relaunch event, ensuring the success of this exciting new chapter. 

For further inquiries, please contact: 

Tadiwa Mupariwa 

tadiwamupariwa09@gmail.com 

Throughout the semester l will be posting assignments related to public relations which include press releases, media kits and communication plans. These assignments will equip me and prepare for the future in the public relations sector. For example a Media kit, also known as a press kit, is a collection of promotional materials and information that provides an overview of a person, brand, business, product, or event. It is typically shared with journalists, media outlets, or potential collaborators to help them easily understand and share information about the subject. Media kits are essential tools for public relations professionals and marketers.A press release is an official statement issued to the media to announce newsworthy information about a person, organization, product, or event. It is a key tool in public relations and is designed to inform journalists, editors, and news outlets, with the hope that they will cover the story in their publications, on television, or online.